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Finance Industry with Salesforce CRM

Overview

Having partnered with one of the leading financial services firms, Wells Fargo, I experienced firsthand the challenges the finance industry faces in today’s digital era—rising customer expectations, strict compliance requirements, and fragmented systems. At the time of engagement, the client was constrained by legacy processes that slowed customer onboarding, reduced sales efficiency, and hindered personalized experiences. Teams operated in silos, data remained scattered, and their digital transformation vision lacked clarity.

Challenges

Information across trading systems, lending apps, deal platforms, and legacy databases is scattered, preventing a 360° view of client relationships, portfolios, and opportunities.

Manual, spreadsheet-driven processes across the deal lifecycle—from origination to post-deal servicing—cause delays, errors, and inefficiencies in capital raising, M&A, and large loan execution.

Manual tracking of interactions, disclosures, and risk assessments under strict regulations (SEBI, RBI, FINRA, Dodd-Frank) is error-prone, time-consuming, and risky.

Lack of actionable insights restricts the ability to recommend relevant products or services.

Synchronizing real-time data across systems and devices is difficult, leading to discrepancies, mistrust, and poor service quality.

Our Proposed Solution

Streamlined Sales & Quoting

Sales Cloud with CPQ automated quoting, simplified approvals, and managed complex pricing, while Einstein AI predicted trends and highlighted high-value opportunities.

Smarter Supply Chain & Forecasting

Manufacturing Cloud delivered real-time visibility into inventory, production, and suppliers, with Einstein AI improving demand planning accuracy.

Actionable Insights

Dashboards and Einstein Analytics provided predictive insights, empowering data-driven and strategic decision-making.

AI-Driven Forecasting with Tableau CRM

Advanced analytics aligned production planning more closely with market demand.

Stronger Partner Collaboration

Experience Cloud portals offered partners access to training, updates, leads, and support, enhancing engagement and speed to market.

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