Overview
The company was facing major challenges with fragmented distributor data, low visibility into retail execution, outdated tools for field reps, siloed marketing efforts, and lost customer feedback. To overcome these issues, Salesforce CRM was implemented to unify operations across sales, service, marketing, and in-store execution. Consumer Goods Cloud gave field reps mobile access to visit plans, real-time inventory, and promotion tracking; Marketing Cloud enabled personalized campaigns; and Service Cloud empowered proactive, connected customer service—driving efficiency, visibility, and stronger customer engagement.
Challenges
Disparate systems limit customer visibility and lead to inconsistent engagement.
Lack of real-time insights into in-store activities results in missed revenue opportunities.
Inaccurate or incomplete consumer data makes predicting demand difficult.
Siloed teams create fragmented and ineffective campaigns.
Disconnected distribution networks slow communication with retailers and wholesalers.
Limited personalization and weak loyalty tracking reduce brand connection.
Our Proposed Solution
