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Health Care and Life Sciences Industry with Salesforce CRM

Overview

The healthcare sector encompasses hospitals, pharmaceutical companies, biotechnology firms, medical device manufacturers, and health insurers. As digital transformation accelerates, the industry is being redefined by the growing need for personalized, value-driven care and seamless, integrated patient experiences.

Challenges

Disconnected workflows across sales, medical affairs, R&D, and customer service lead to inefficiencies, errors, and delays.

While patients increasingly expect digital-first, omnichannel experiences, many providers still depend on traditional call centers and in-person interactions.

Pharma and biotech companies face delays in bringing therapies and devices to market due to siloed collaboration between R&D, regulatory, and commercial teams.

Medical device providers struggle with scheduling service visits, tracking equipment, and maintaining regulatory compliance in the field.

Delivering medical devices, pharmaceuticals, and equipment on time remains difficult due to global supply chain disruptions and inventory challenges.

Our Proposed Solution

Process Automation with Flows

Automate referral management, medication alerts, and appointment scheduling.

Engagement via Experience & Marketing Cloud

Provide self-service portals for booking, medication tracking, and FAQs.

Faster Drug Development with Slack & MuleSoft

Enable seamless collaboration by integrating clinical trial systems with Salesforce tools.

Field Service with FSL

Equip technicians and reps with mobile tools for tracking, service, and compliance.

Smarter Forecasting with Einstein AI

Predict demand using sales history, market trends, and seasonal patterns.

Order Management Automation

Streamline order capture, processing, fulfillment, and exception handling.

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